June Production Update

Summer is finally here! With the sun shining and the flowers blooming, we are drawn to the outdoors and all of the fun adventures waiting outside. So get dirty, get sweaty, get wet - you’ll have a good excuse to indulge a little longer in your Nebia Shower System!

Read below for the June recap, including:

  • Shipping progress
  • Introducing the most requested add-on: a second Dock
  • A more environmentally friendly packaging

After several months of production ramp-up, we are proud to announce that we have delivered over 8,000 Nebias! We have shipped to all of our U.S. Kickstarter backers (who have responded to the address confirmation survey) and we have started shipping to international backers. Keep an eye out for emails from support@nebia.com, you will need to complete our compatibility and address confirmation survey to receive your order.

While we have shipped a record number of Nebia Shower Systems in recent weeks, this has also meant an increase in customer inquiries and questions. We would like to apologise for any delay in response from our team. We hold ourselves to a high standard to provide quick and helpful customer support. In order to address the high number of inbounds, we have pulled in the entire company to answer emails and phone calls on a daily basis. Thank you for your patience, we will get back to everyone.

111 reviews and counting

Reviews on our website are beginning to pour in from our firsts backers! Remember to leave a comment when you receive your Nebia - what you think of it matters.

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If you are particularly keen on Nebia and writing about it is simply not enough, we hope you will be inspired by a fellow backer, Aaron Anderson, who reviewed the Nebia Shower System…in the shower!

There’s a new Dock in town

After countless requests, we are now offering the option to buy an additional Dock! This should be particularly interesting for those sharing the Nebia Shower System, for everyone to have their own Dock at their respective heights. For a limited time, we are offering the Dock at $39 (the final price will be $49). Click here to order an extra Dock.

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Tips

Nebia is a fundamentally different type of shower experience and the design is unlike anything created before. We have noticed some recurring questions being sent to our support team, and we thought it best to share a couple of tips with the whole community.

  • Moving the Dock. The Wand should be focused on your lower half when positioned on the Dock, and you may have placed your Dock too high for the optimal 360° experience. If you decide to move it, you will find a second Dock adhesive patch under the Wand Cleaning Cap. To move the Dock, detach it from the wall using some rubbing alcohol, place the new adhesive patch at the center of the back of the Dock, and reposition the Dock at hip level. As a reminder, make sure the wall is clean and dry before attaching it!
  • Strength Mode. Some of you have asked us why one of the nozzles wasn’t working. That is the Strength Mode nozzle turned off. To turn it on, activate the switch on the Arm behind the Head.
  • Using the Stabilizers. If you notice a wobble when sliding the Arm up and down, you may want to install the stabilizers on the back of the Bracket. Please follow these steps to install them.

New Packaging

Sustainability is at the core of everything we do at Nebia.

Shortly after shipping the first 1,000 Nebias we saw an opportunity for improvement in our packaging. Our objective was to use less material, decrease the overall size, provide an even better user experience and more durable protection.

Our team worked for two months on the new packaging, which we began using to ship Nebia’s just last week. Here are some of the improvements:

  • Overall volume is reduced by 11%
  • The entire box is now 100% recyclable
  • Reduced material transport from 2,000 miles to less than 100 miles by working with a local partner

Below is a sneak peek of the new design. Notice the volume highlighted in blue? If you were to fill the box with water while showering, the blue volume is how much water you will use with Nebia. The entire box is how much water you would have used with a traditional shower.

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May Production Update

Dear Friends of Nebia,

Production is picking up steam! May has been a very busy month at our manufacturer’s facility, shipping the highest number Nebia Shower Systems since we started fulfilling your pledges.

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A couple weeks prior to shipping your Nebia, we will send you a shipping and compatibility survey and ask you to verify payment information. Please keep an eye out on the inbox you used for your pre-order for communications from support@nebia.com. The subject line for this email will be “Required survey to receive your Nebia Shower System”.

Nebia D&AD Award

It is with great pride that we are celebrating winning this year’s D&AD Pencil award for sustainable product design! This is a prestigious recognition from those shaping the future of design and we were judged alongside other exciting and innovative products. Thanks to our industrial design partners Box Clever for their efforts.

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Robert Scoble’s live unboxing and installation of Nebia

Tech Evangelist and Futurist Robert Scoble received a special hand-delivery of the Nebia Shower System from our CEO, Philip Winter. Scoble is known as the authority on technologies in the shower after his iconic 2013 picture wearing the Google Glasses while showering. Click this link to watch his live unboxing and installation of Nebia.

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Nebia Showers bring May Flowers

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April Production Update

Dear Friends of Nebia,

Over the past month, we have been ramping up production, shipping an increasing number of your Nebia Shower Systems. We remain on track with the shipping schedule we presented in the February update:

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Tips for Getting the Full Nebia Experience

It is no surprise that Nebia is a fundamentally different kind of shower from what you have been accustomed to all your life. While you probably rarely adjust your traditional shower, Nebia is extremely versatile. Here are a couple of pointers to make Nebia the best shower you have ever had:

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Discover where the magic happens and meet our team

Over three thousand of you tuned in last month for a live tour of our office, where we introduced you to the team and you go to ask us questions. If you missed it, you can access the video here.

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April social roundup

It is always a joy to receive a glimpse into the life of Nebia in their respective new homes. Here are some of our favorite comments from the past month.

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If you would like to read a more in-depth blog review from two of our Kickstarter backers, check out the Chaney’s thoughts on Nebia. Here is a sample: “this is a piece of tech that CJ and I love equally – which almost never happens. The bottom line: If you like the planet and if you like to shower, you should have a Nebia."

Discussion on responsible consumerism

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Our CEO, Philip, recently took the stage at FactionSF alongside leaders from Patagonia, Levi’s and Allbirds to discuss mission-driven retail. It is inspiring to have a conversation with industry leaders who are redefining what it means to build products with sustainability at the core of the company’s mission.

March Production Update

Dear Friends of Nebia,

We reached an important milestone this week: shipping our 1,000th Nebia Shower System! Thank you for the enthusiastic feedback from those of you who have already received your Nebia’s. For those of you who are still waiting, please know that we are steadily ramping up production to deliver your pledge promptly!

This update covers the following:

  • Shipping progress and schedule
  • Recap of initial feedback from Kickstarter backers
  • Announcement of the final price ($699) and the factors that went into the decision
  • Tune in for a live stream from our office on Facebook Live - Monday April 3rd at 11:30am PT / 2:30pm ET

Shipping update

When to expect your Nebia Shower System

We are steadily ramping up production to deliver your Nebias promptly! For orders placed on our website, you can expect your Nebia Shower System to arrive between July-August (we are shipping in the order that reservations were placed). Thank you for your patience.

Here is our shipping schedule for the Nebia Shower System:

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Nebia is making waves

Every week, more Nebia Shower Systems go into the world and into your homes. We read every Tweet, Instagram post, Facebook comment, and email with the same care that a parent reads over their children’s report card. So far, we have been very proud parents. Here are a handful of the many comments that warmed our hearts.

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Updated price for the Nebia Shower System (in-depth explanation on our blog)

Earlier this week we announced an increase in the final price of the Nebia Shower System to $699. Don't worry, this is only for new orders placed on nebia.com. As a Kickstarter backer, you have already secured your pledge, and you will not be charged more.

Reaching a final price for the Nebia Shower System is not a decision we made lightly. As many of you know there have been countless iterations and refinements made along the way in our pursuit of building the best possible shower experience and defining a new standard for sustainability.

We will be gradually increasing our pre-order price to reach a final price of $699 by the time we are shipping on-demand this summer. The current pre-order price of $399 will be available until next Tuesday, Apr 4th (11:59pm PT), after which we will increase to the next pricing tier. If you would like to place an order or would like to recommend Nebia to a friend, this is a great time to do so.

On our blog we have outlined the vision for our company and the in-depth reasons behind this pricing change. Below is a summary of the key takeaways:

  • Enhanced Features: The Magnetic Dock, the seamless 25” of vertical slide that doesn't require clunky buttons, the easy 10-minute self-installation mechanisms, the sustainable PVC-Free hose, the custom ressure regulator, and the cleanings caps are each major innovations in their own right. Some other companies may have saved these enhancements for the second version of the product. In the spirit of exceeding expectations, we incorporated them to the first version of the Nebia Shower System.
  • U.S. Craftsmanship: Nebia is built entirely in the U.S., to ensure the highest quality, down to the finest details.
  • A Meaningful ROI: The Nebia Shower System will save the average California home of two nearly $300/year in water and energy bills. It is also much more affordable than other shower systems when you consider the typical installation costs.
  • Cutting Out the Middlemen: The decorative plumbing industry is fraught with price distortion and unnecessary mark-ups (traditionally as much as 6-8x). By building a direct relationship with our customers we can provide the highest value at a fair price.

The true value of the Nebia Shower System

Over the course of one year, the Nebia Shower System is much more cost effective than the conventional shower system, and it keeps paying back returns after that!

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Want to estimate the savings in your home? Check out our calculator.

Catch up with us: Facebook live stream on Monday 3rd April at 11:30am PT

In March 2016, we recorded our first live stream - from our garage-office in the heart of San Francisco. The participation from our community was remarkable, over 800 people joined in, and your enthusiasm and curiosity for our work provided an influx of energy that lasted weeks. We have come a long way since, our team has grown by 7 people, we moved to a bigger office (with windows!), and there are dozens of Nebia’s at every corner. Tune in for another Facebook Live Stream On Monday, 3rd April at 11:30am PT / 2:30pm ET for a chance to see where the magic happens and ask us your questions. We look forward to catching up directly with you!

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Thank you for your continued support,

The Nebia Team

Nebia in the press

Check out the latest podcast about Nebia with our CEO Philip Winter to hear him discuss the company origins and where we are heading!

The Kind of Business We are Building

Dear friends of Nebia,

We wanted to let you know about our recent progress and the final price for the Nebia Shower System. When we launched our Kickstarter campaign 19 months ago, we were a small team with an ambitious dream: re-invent the shower experience to make it better for you and better for the planet. We knew our H2Micro technology could do just that. We were inspired when so many of you believed in our dream and pledged to help us achieve it. It’s been a long road since; of continued research, product design refinements, and building partnerships with vendors. We only have one shot if we want to change what society expects out of a shower—and we don't expect changing a deeply rooted habit will come without some resistance.

If you closed your eyes while taking a typical shower, you wouldn't be able to distinguish who built it. For the past 100 years, the plumbing industry’s extent of innovation has been to introduce new finishes. Polished nickel for the new year? Groundbreaking. We turned the experience of water on its head. But we didn’t stop there, we also re-imagined the overall design and mechanisms of a shower from scratch. Some of our greatest innovations were envisioned before our Kickstarter campaign: the 25” Sliding Arm that doesn't require knobs or buttons, the Wand, and an iconic design. More great ideas came after our campaign: the Magnetic Dock, the improved self-installation mechanism, the first of its kind sustainable PVC-Free hose, the pressure regulator, the cleaning caps (all of these ideas came while taking a Nebia, of course!). Some other companies may have saved these enhancements for the second version of the product. In the spirit of exceeding your expectations, we incorporated them to the first version of the Nebia Shower System.

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When you are building a product and a company, you quickly realize how many decisions have to be taken every day. What materials do you use for over 150 parts and the packaging? Where do you source them? How many cycles and how much stress do you put on them during reliability testing to make sure they perform to your standards for years to come? How do you make sure that your team is excited for the challenges of the day? And how do you set out the building blocks for your business to have the longevity for which you strive? Many decisions have to be made every day and the values by which we abide have been our compass:

  • Excellence: Build a product that exceeds expectations in every way. For Nebia to have a meaningful impact on the world, we have to create products that are simply great and stand the test of time. We are motivated to do the impossible (or what was thought impossible) by our dedication to quality. Excellence is the product of perseverance. We do not take shortcuts, we do not overlook any detail, and we do not compromise at any point.

  • Responsibility: We are conscious that building a product inherently creates an environmental footprint. With every decision we make, we try to minimize that footprint. Sustainability is at the heart of everything we do at Nebia and will be for years to come.

These values are present through every facet of our operations. We have spent months selecting talented and thoughtful U.S. partners for the sourcing of our materials and manufacturing of our product. When possible, we have carefully chosen recyclable materials for the Nebia Shower System and its packaging. For instance, Nebia is also the first shower product in the world to use a sustainable polyvinyl chloride (PVC)-free hose. Even now, we are dissatisfied with how much material is used in our packaging, and we are actively working to reduce it further.

When we were preparing to launch our Kickstarter campaign, we knew the Nebia Shower System would be expensive to build correctly and we estimated the initial MSRP at $399. Since then we have made numerous decisions to enhance the product and deliver an even better overall experience.

We believe sustainability also means financial sustainability. We are grateful to the incredible group of investors who share our vision and values, they have been paramount to our initial success. But going forward we won’t rely only on them for our growth. Companies must build products that their customers love. This is what provides long-term viability. This is what makes innovation thrive. This is what fuels us. We will continue to invest in meaningful innovations to deliver you more exceptional products.

To date, we have pre-sold over 15,000 Nebia Shower Systems to our existing community and we will continue ramping up production to fulfill these backorders over the next 4-5 months. During this time we will gradually increase our pre-order price to reach a final price of $699 by the time that we are shipping on-demand this summer. For those of you who have already pre-ordered a Nebia, don’t worry your price will not change. And for those of you considering purchasing a Nebia, the current price of $399 will remain available for another week until Tuesday, April 4th at 11:59pm.

The true value of the Nebia Shower System

When looking at the cost of a new shower it’s important to note that Nebia is a shower system and not a shower head. Shower heads are static and provide just one point of spray. Whereas shower systems come with an overhead spray, a hand held spray, and a sliding rail—and typically cost between $300 and $1,500. Shower systems offer a more enveloping and luxurious experience, but they require drilling into the wall and breaking tile, which means hundreds of dollars for plumbing and contractor work, not to mention the headache of all that work. With Nebia, you will be surprised at how easy it is to install by yourself, it takes on average 10 minutes. You can easily take it with you if you move to a new home and it doesn’t require any drilling into the wall. Finally, significant water and energy savings mean that the Nebia Shower System starts paying for itself with every shower you take. Below we have outlined the cost of ownership of a typical shower system versus Nebia during the first year.

Want to estimate the savings in your home? Check out our calculator.

The decorative plumbing industry is fraught with price distortions and multiple middlemen that devalue both the product and the consumer. We want to change this, and believe we can provide the best value at a fair price by creating a direct relationship with our customers. The typical shower system is produced by a major brand in a factory in Asia, who then sells it to a national wholesaler, who sells it to a regional distributor, who sells it to a showroom, who sells it to you through a contractor or designer. This means that the price you pay as a consumer has been marked up as much as 6-8x the cost of production. By cutting out all of these intermediary steps and selling directly to our customers we are able to provide a vastly improved product at a fair price.

How Nebia will reach every corner of the world

Carlos and I met through a non-profit in Mexico, and naturally our first instinct for developing Nebia was to focus on parts of the world where water scarcity and sanitation are life threatening issues, in parts of Africa, Asia, and Latin America. We planned to develop a solution that would be extremely affordable and could be distributed to the hundreds of millions of people living in poverty. I had previously worked on a composting toilet system that did just that. However, the more research we did the more we realized that we had to start at the other end of the market if we were going to create a movement with truly global scale. Much the way that Tesla has ushered in an era of electric vehicles by starting with a small group of early adopters before moving into more mainstream segments, we plan to push the entire industry towards a sustainable standard. The technology behind atomization is expensive, so we decided to start by creating a premium product that made every aspect of the shower better. As we scale our technology over time, we plan to create new products and new solutions that can reach the entire world.

The planet is going to swell from seven and a half billion to ten billion people over the next 30 years. It’s absolutely paramount that as a society we find innovative ways to use water more efficiently. At Nebia, we plan on pioneering this new wave of innovation.

Let us be clear, the Nebia Shower System is the first of its kind, and we believe we've built the best product possible. There will be more. Over time and with scale, we will continue to make this technology more affordable.

If you decide to be a part of this movement, know that someone on our team has thought deeply about every single touch point you will have with the Nebia Shower System, designing your experience to be anything but ordinary from start to finish. Our early customers have equated Nebia to being the closest thing to having a spa within the comfort of their home.

Thank you as always for your continued support in our movement.

Philip Winter, Co-Founder & CEO